Branding Unbound: The Future of Advertising, Sales, and the

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Language: English

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While most have identified a gap in countries in West Asia and Africa, some majors are also looking at the US and Europe. Today, however, it is increasingly more common to see people doing their shopping in large mass merchandise stores, specialty stores, or online. Despite these difficulties, investor interest in this sector is growing. This low percentage of online grocery shopping is remarkable, because Internet penetration has grown sky high in USA and Europe and is growing with a high rate in other regions of the world: There are four basic reasons why online grocery shopping will never become popular by consumers.

Pages: 256

Publisher: AMACOM (August 19, 2005)

ISBN: 081441608X

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