Brilliant Online Marketing: How to Use The Internet to

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In a pilot program, Home plus covered the walls of Seoul subway stations with remarkably lifelike backlit images of supermarket shelves containing orange juice, fresh vegetables and meat, and hundreds of other items. However, the retailer may still face a big challenge in terms of efficiently implementing the supply-chain software across stores and integrating it with the central warehouse, which can be a time-consuming process, requiring trained personnel. We say this because the physical environment has two critical properties that make research both doable and actionable: (1) variation in the characteristics of the physical environment can be measured relatively easily and cheaply, often by using data from government sources, and (2) physical environments don’t change quickly, which means that actionable insights tend to have a long shelf life.

Pages: 176

Publisher: FT Press; 1 edition (January 29, 2011)

ISBN: 0273737457

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