Build a Brand Like Trader Joe's

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 10.51 MB

Downloadable formats: PDF

Find someone from a different background, a different race or a different gender. A winning culture is truly the ultimate competitive advantage. A clear vision of what a high-performing culture looks and feels like for each organization is critical. Now there is a change management strategy that unites everyone in the organization around a set of principles and values that will guide change and drive success. Rather, build an emotional sense of urgency, focusing on the values that the company cares about collectively: its way of serving customers, its desire for growth and success, its positive impact on social and community issues, and the attraction and welcome that people felt when they first arrived.

Pages: 246

Publisher:; 1st edition (March 1, 2007)

ISBN: 0979167302

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