Buying a Franchise

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 6.06 MB

Downloadable formats: PDF

The closest behind Wal-Mart in terms of sales is The Home Depot, though their sales were only 25 percent of those of Wal-Mart. Consumers engage in costly search when deciding from which firm to buy, and firms set prices given consumers’ optimal search behaviour as well as their own and their rivals’ production costs. This was then widely tested with retailers, who agreed it provided a very strong framework from which to deliver an excellent customer service experience.

Pages: 107

Publisher: Stephen Greene Pr (June 1986)

ISBN: 0828905665

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