Global Marketing Strategies for the Promotion of Luxury

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 12.67 MB

Downloadable formats: PDF

For example, an industry may require new entrants to make large investments in capital equipment, or existing firms may have earned strong customer loyalties that may be difficult for new entrants to overcome. Establishments primarily engaged in selling a variety of merchandise, such as inexpensive apparel and accessories, costume jewelry, notions and small wares, candy, toys, and other items in the low and popular price ranges. Not too shabby for a market that didn’t materially exist 20 years ago.

Pages: 329

Publisher: IGI Global; 1 edition (March 31, 2016)

ISBN: 1466699582

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