Retailing in Ireland: Contemporary Perspectives

Format: Paperback

Language: English

Format: PDF / Kindle / ePub

Size: 14.42 MB

Downloadable formats: PDF

The pros and cons of opening a traditional business vs. an e-business are similar in scope to the competitive coexistence that authors and readers see between print vs. electronic book publication. Scientific retailing is all about improving the customer experience through technological advancements - in-store and online. It focuses particularly on consumer behaviour and on policy and managerial decisions, encouraging contributions both from practitioners in the forefront of new developments in retailing and services, and from academics across a wide range of relevant disciplines.

Pages: 288

Publisher: Gill & Macmillan Ltd (March 23, 2012)

ISBN: 0717152677

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