The Business of Being Social: A Practical Guide to

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Times are clearly changing and and much is at stake. Data may be intentionally delayed pursuant to supplier requirements. Enter your email address in "Messsage" box. Your personal information and card details are 100% secure. Marshall Fisher of the Wharton School at the University of Pennsylvania, Ananth Raman of HBS and their colleague Anna Sheen McClelland recently completed a survey of 32 retail companies focusing on their practices and progress in four areas critical to what they call rocket science retailing: forecasting; supply chain speed; inventory planning; and gathering accurate, available data.

Pages: 224

Publisher: Crimson Publishing (2013)


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