The Real Thing: Truth and Power at the Coca-Cola Company

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Language: English

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Its products were mostly commodities sold at large retailers, such as Sears and Best Buy. Staff and volunteers thrive when they are deeply involved in achieving the mission and funding it.” Hughes emphasizes collectively defining and sharing a clear picture of what the workplace will look like, with vivid descriptions and clear behavioural expectations, so people know what they are moving toward. “Make culture part of your branding….people want to work with leading companies and successful people.” Values, as well as mission and vision, drive behaviour. “The number one thing,” says Malaviya, is to establish trust so everyone will trust management and one another….

Pages: 432

Publisher: Random House Trade Paperbacks; Reprint edition (April 12, 2005)

ISBN: 081297364X

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