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Do not give out personal information about yourself online without your parent’s permission. When you land on their home page, you fairly quickly notice the big, blue button that says, “donate now”. Only 10% of marketers report the same follow-up time without mature lead management processes. (Forrester Research) Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. (CSO Insights) Relevant emails drive 18 times more revenue than broadcast emails. (Jupiter Research) Event-triggered marketing can potentially save 80% of your direct mail budget. (Gartner Research) Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (SilverPop/DemandGen Report) Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. ( HubSpot ) Lead nurturing emails have a slightly higher unsubscribe rate (1%) than individual email sends (0.5%), indicating their effectiveness in removing unqualified leads from the sales funnel. ( HubSpot ) Companies that excel at lead nurturing have 9% more sales reps making quota. (CSO Insights) Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. ( HubSpot ) HubSpot's email marketing guide will walk through the steps for optimizing email and incorporating it more closely into your inbound marketing strategy.

Pages: 16

Publisher: Bold Print Productions; 1 edition (January 29, 2016)


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