Instant Creativity: Simple Techniques to Ignite Innovation & by Brian Clegg

By Brian Clegg

Instant Creativity is a suite of attempted and established thoughts to motivate contributors and teams to utilize their creativity. It deals over 70 quickly and easy routines to aid locate clean principles and suggestions to difficulties. it truly is designed to aid in battling low thought, brainstorming rules for brand new initiatives, making a higher figuring out of an ongoing challenge, or for looking a normal course. the variety of rules may help faucet into the artistic energies of any one or an uninspired staff. they're really necessary for agents, advertisements pros, and undertaking designers.

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Techniques 1 – What’s the question? ■ 23 Outcome This technique does not directly generate additional ‘how to’ statements, but does give a very good overview of the problem, pulling out aspects that might otherwise have been overlooked, and so helps to create a direction. Variations There are many different ways to draw mind maps. For more information, see Tony and Barry Buzan’s The Mind Map Book (details in Chapter 6). While described as an individual activity, Aerial survey can work well with a group as a way of achieving consensus on the issues faced.

Stop and think for a while. If you are in a group, take a moment to discuss it. What would really happen if you were to do nothing? Assuming that you decide that your problem still needs to be solved, this process leads to two outcomes. Firstly, you will have a better idea of the benefits that will accrue from solving the problem. Secondly, you will have generated some alternative problems to solve by discussing the difficulties that would arise as a result of doing nothing. For instance, let us assume that the problem was that a product line had to become more profitable next year than it had in the past, and the ‘do nothing’ discussion had highlighted the reason as being a tax break coming to an end.

For example, if you said ‘how to increase productivity’, make it ‘how to have the best productivity in our industry’. If you said ‘increase sales by 10 per cent’, make it ‘increase sales by 100 per cent’. Look for excellence in your statement. However high the aspirations of your rough ‘how to’ statement, make them even higher. Now consider the implications. It may be enough to say that the extreme ‘how to’ should be your goal. Often excellence is both desirable and achievable. In some cases, though, you might have made a ‘how to’ statement that is either impractical or undesirable.

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