Working the Crowd: Social Media Marketing for Business

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Language: English

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If this key success factor had appeared in textbooks in 2000, many of the dot.coms might not have gone bust. The national average sale price climbed 5.4 per cent in August from one year ago. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. In the US, m-commerce amounted to 9.8 per cent of all online sales on a single day last autumn, according to IBM Core Metrics, a figure more than triple that of the year before.

Pages: 178

Publisher: British Informatics Society Ltd (November 14, 2010)

ISBN: 190612471X

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